The G.I. Joe franchise is decades old, but it's still mostly defined by the 1980s series: G.I Joe: A Real American Hero. The series oozed the sentiments of the era and the toyline was translated into a successful line of comic books and a cartoon. Sadly, it hasn't been as successful as fellow Hasbro property Transformers in being reinvented for a new generation, with the next cinematic form of the franchise being a planned crossover with the robots in disguise.
Source:https://www.cbr.com/gi-joe-reboot-transformers-crossover/