Every year, a group of movies catches people off-guard by how unexpectedly good they turn out to be. A key element in hyping up a movie is through effective marketing and promotion, which these releases didn't have much of. Whether through franchise fatigue, unimpressive trailers, or a genuine lack of excitement, these movies weren't on many people's watchlists.
Source:https://www.cbr.com/movies-surprised-audiences-2023/