In September 2007, Ultimate Spider-Man #1 (by Brian Michael Bendis, Bill Jemas, and Mark Bagley) arrived in comic stores and altered the course of pop culture for generations. Not only did Marvel's Ultimate Universe reimagine the publisher's most iconic characters in exciting new ways, but it also made them more grounded than they had ever been before.
Source：https://www.cbr.com/marvel-other-ultimate-universe-explained/
