Are you looking for a large 77" OLED TV made for current-gen console gaming, and you're on a budget? Those two conditions might sound mutually exclusive (and they usually are), but this deal is as close as you can get. Amazon has dropped the price on the 77" LG B3 4K OLED Smart TV to $1796.99. This was the least expensive 77" OLED TV for Black Friday and Cyber Monday. It's an especially good deal considering the fact that the B3 is a new 2023 model and even supports 4K @ 120Hz gaming over HDMI 2.1.
77" LG B3 4K OLED Smart TV for $1797
The LG B3 offers a better value than the C3 for both games and movies alike. The B3 excels at displaying 4K HDR movies and TV shoes at the best image quality possible. That's because the B3 is a true OLED TV with over 8 million self-lit pixels that turn on and off individually for perfect black and incredible colors. It also supports Dolby Vision, HDR10, and HLG as well as Dolby Atmos for positional sound imaging.
OLED technology aside, the LG B3 has all the features you'd want in a gaming TV. It has a true 120Hz panel and two HDMI 2.1 ports for running 4K at 120Hz on a PS5 or Xbox Series X. Like all OLED TVs, the B3 has near instantaneous response time and supports VRR including G-SYNC and ALLM.
Right now the 77" LG C3 model costs $2500 on Amazon. That extra $700 will give you a newer processor, a few more HDMI 2.1 ports, and a brighter display. Is it a better TV? Sure it is, but is it worth the price premium? We don't think so. If you're not married to the C3, the LG B3 is still one of the best TVs out there. If the decision was between this TV and another non-OLED TV in this same price bracket, it'd be a no-brainer.
