Prime Day 2024 is here, offering significant price cuts across many categories on Amazon for two days only. If you are shopping around tonight, tomorrow, or both days, there are some things you should consider. Our IGN commerce team knows a thing or two about deals, so we can answer the popular Prime Day shopping question...
Do Prime Day deals change throughout the day?
Yes, they do. Not only do some items go out of stock completely on the same day, but deals can end seemingly without warning. That said, don't hesitate to get an item you want, especially if it's a big-ticket item or a Lightning deal; (which comes and goes fast as the name suggests). Many deals have a % bar that fills eventually based on limited stock available, so pay attention to these labels throughout the day. Buy sooner rather than later in the day if you can swing it!
Are Prime Day deals the same on both days?
Not necessarily, but they can be. Some deals will carry over across both days, but some will expire or sell out before then. Similar to the above question, each sales day can bring changes, so you don't want to wait too long to grab a deal on something you know you want to order. Day 1 may have more Apple sales, and Day 2 may have more kitchen gadget sales, for example. We don't usually see the same item go down in price day-to-day, so we wouldn't advise waiting around for further discounts to come tomorrow—that's pretty risky.
Amazon isn't afraid to switch things up, so never assume Prime Day 2 will be the same as Prime Day 1. With the above knowledge that deals may expire or popular products may run out of stock at any given moment, it's best to get the product you want on the first day. To feel even more confident when deciding when to buy something on sale at this given moment, see the expert guide we put together for shopping Prime Day tips.
Top 10 Deals You Should Shop During Prime Day - (Day 1 So Far)
Remember, Prime Day officially end at 11:59pm PT on Wednesday, July 17th. You can still become a Prime Member if you haven't signed up yet or want to trial it out during this sale. Happy Prime Day shopping, everyone!
Lindsey (she/her) is the Audience Development and Commerce Director at IGN. Find her on Twitter at @LindseySalzer.
