Anime is huge — and we finally have numbers to prove it

Published:2024-01-22T12:00 / Source:https://www.polygon.com/c/2024/1/22/24034466/anime-is-huge-and-we-finally-have-numbers-to-prove-it

Eventually, all the biggest forms of entertainment reach a tipping point.

After spending years establishing themselves, building an audience, and becoming indispensable to fans, they still find themselves in a no man’s land where outsiders see them as toys for a bunch of kids messing around. No matter how many billions of dollars they generate, mainstream success remains a tough final hurdle to clear. Then, one day, they break through.

Anime has finally reached that tipping point.

On the surface, it’s easy to point to examples, with shows like Demon Slayer, Spy x Family, and My Hero Academia flooding streaming services and merch popping up everywhere you look (some Polygon staff favorites). But in an era where people rarely gather...

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Source:https://www.polygon.com/c/2024/1/22/24034466/anime-is-huge-and-we-finally-have-numbers-to-prove-it

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