In the last 15 years, the MCU put Marvel in the center of mainstream media. However, before it became a cultural phenomenon, Marvel already had a rich history of around 70 years in the comic industry. Now, its popularity has driven more people into comic books, so naturally, the Marvel Cinematic Universe has slowly and steadily leaked into the pages, modifying Marvel's history.
Source:https://www.cbr.com/marvel-comics-altered-match-mcu/