Disney+ Will Only Thrive If It Starts Capitalizing on Its Most Important Brand

Published:Thu, 28 Dec 2023 / Source:https://www.cbr.com/disney-plus-capitalizing-original-content/

Disney has been in a complicated situation over the last few years. The company has switched between leadership a couple of times, and that has led to both stagnation and a sense of unease among the most senior officials in the company. Although there have been highlights in the recent Disney slate, there's certainly a narrative forming that Disney is becoming creatively stale and is failing to maximize its box office potential. That has been reflected in some of the stats, and audiences are struggling to find a good enough reason to spend so much more heading to cinemas for a House of Mouse flick. Disney has an array of studios to successfully balance, and that sheer variety can become overwhelming and confuse the slate further. Disney+ is becoming a victim of that confusion and complexity.

Source:https://www.cbr.com/disney-plus-capitalizing-original-content/

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