A team-up between LEGO and Hasbro seems like an impossible idea, considering the two toy companies should be rivals. However, the recent release of the LEGO Optimus Prime has shown that not only can the two teams work together, but the end result is absolute magic. LEGO has a long history of creating sets for well-known intellectual properties and is fantastic at thinking outside the box when it comes to applying its unique design style to such recognizable characters and worlds. That's still the case with this Transformers model.
Source:https://www.cbr.com/lego-transformers-are-the-perfect-pair/