Jack Kirby made waves in the comic book industry in 1970 when he left his home at Marvel for the creative freedom being offered to him by DC Comics. Even to this day, the move is one of the most famous creative losses to a competitor in comics, and signified a falling out between Stan Lee and Jack Kirby. At DC, the legendary creator began his Fourth World epic, something in desperate need of a revival in modern DC.
Source：https://www.cbr.com/jack-kirby-new-gods-dc-comics-needed-return/
