The Walt Disney Company has a huge stock of intellectual properties on its hands. What sets theme parks apart from so many other companies is that the rides and lands are imbued with such a strong narrative that a fanbase has been built around them because of the stories they tell. Disney Park enthusiasts know about all the ghosts in the Haunted Mansion and are aware of the various tragedies that have befallen Big Thunder Mountain. Those stories have varied across the different iterations of the parks internationally, but there's often a series of consistent threads that tie this multiverse of attractions together. Those stories have been retold in numerous settings, including a run of exclusive Marvel comics and movie adaptations of those famous experiences.
Source：https://www.cbr.com/disney-theme-park-shared-universe/
