LG’s entry-level OLED is a great gaming TV — and a great deal at $750

If you’ve been curious about buying an OLED TV, Best Buy has a deal that may pique your interest — and perhaps fit your budget. The U.S. retailer is the only place where you’ll find LG’s B4 OLED 4K TV in the somewhat compact 48-inch size, which is selling for $749.99. Best Buy’s page says that this sale price is a whopping 50% discount, but that’s just the original MSRP price, not what this TV usually sells for. Thanks to the Internet Archive’s Wayback Machine, we can see that this TV can often go for around $800 but rarely dips as low as $750.

Despite being LG’s entry-level OLED television, it packs in many of the same game-ready features of its pricier contemporary, the LG C4, including a native 120 Hz refresh rate and HDMI 2.1 ports that enable variable refresh rate (VRR) at high frame rates, which is supported by the PS5 (and the upcoming PS5 Pro) and Xbox Series X. Additionally, it packs in Nvidia G-Sync and AMD FreeSync Premium adaptive sync technologies to ensure smooth, judder-free playback of your PC games at high frame rates, even at 4K.

Even if you aren’t a gamer, OLED TVs are a savvy purchase for movie and TV show lovers. Heck, anything you watch on it will look lush. OLED is superior to other types of TVs, be it an LCD or LED, because each pixel is lit and colored individually — not by lighting zones, which leads to splotchier lighting and washed-out contrast — every scene looks exactly as its creators’ intended. You may just have to see it in action to believe it. Read Rtings.com’s in-depth review if you want to dive deeper into the specs and analysis.