Book lovers have gone beyond the paper with the Kindle since 2007, and for good reason too. Whether it’s saving money on popular books, being able to take multiple books “with you” on the go, or having access to thousands of books in one place, e-readers provide as close to a physical book reading experience as you could get; with added benefits. What’s more, Kindle Unlimited specifically allows you to pay per month to essentially “borrow” as many books as you want, so it’s no surprise avid readers are taking advantage of Amazon’s own e-reader.
If you’re wondering what Kindle model you should get and whether or not you should get it on sale today or wait until Black Friday, keep reading for the shopping advice you need as an avid reader. For Kindle e-reader shopping, keep in mind you’ll have five main Kindle options to choose from, depending on your storage needs and budget. See more October Prime Day deals before they expire tonight at midnight.
What Kindle Deals Are Happening on Amazon Big Deals Day/Prime Day 2?
In short, it seems to be all of the Kindles! Prime Day provided big discounts on every existing Kindle model during the two-day event in July, and it's no different for October's event. The sale includes the 8GB original Kindle, the Kindle Paperwhite (most lightweight option and compatible with Audible), the Kindle paperwhite Signature Edition (a less luxurious Oasis, aka not metal) and the Kindle Oasis (the fancier, aluminum version), as well as Kindle bundle deals featuring essential accessories you may really need.
Looks like they're at it again today for round two of Prime Day this year. Not to mention, the actual book and accessory sales you can get for the Kindle are happening too, so you can get equipped with everything you need. See below discounts posted for October Prime Day 2023, in order of biggest savings:
Do Other Retailers Have Kindle Deals on Prime Day?
Although the Kindle is an Amazon-specific product, there may be a few deals elsewhere from big retailers like Target and Best Buy, sometimes matching Amazon’s sale prices. You can try your luck with Ebay for refurbished models, but it won’t likely give you the buying security you’re looking for.
You can look at other e-readers outside the Kindle if you’re unsure about the brand so far, but you’re likely to get the best bang for your buck and overall best deal with Amazon’s own Kindle in the end. Also, it’s hard to compete with the actual Kindle book deals coinciding with Prime Day as an extra perk of being a Prime member and Kindle owner.
So…Should You Buy a Kindle on Prime Day vs Black Friday?
Yes! In case you missed July's Prime Day sale, Prime Day in October is the best time to buy a Kindle. After all, Kindle is Amazon’s own product and Prime Day is Amazon’s own event.
If you’re debating getting a Kindle, you don’t need to wait until Black Friday, but you certainly can if you need to think about which one is right for you still. You can start reading and collecting sooner than later, taking advantage of the Kindle app to store your books and read to your heart’s desire. See our guide to Black Friday vs. Prime Day for more info. For Black Friday, the deals will still be great, but not guaranteed as low as today's event.
Which Kindle Should You Buy on Prime Day 2?
Unless you’re shopping for kids specifically, you can’t go wrong with the Kindle Paperwhite. It stands out with a USB-C port, it’s water resistant, and it comes with the best lighting experience. If you want the best of the best luxury experience but at a sale price during Prime Day, you’ll want to get the Kindle Oasis. Unless you care about wireless charging and auto-adjusting lighting features from the Paperwhite Signature Edition, you should be confident in the other models.
If you are shopping with children in mind, keep an eye out for Prime Day discounts on the Kindle Kids Edition; essentially the same e-reader as the 2019 model without the fuss of ads. It’s simple and easy for kids to read, learn and use, and even comes with a warranty (2-year) and a magnetic case (non-sale price of $109.99, but check back!)
Prime Day Kindle Deals
You can browse all the best Kindle sales going on now, including the 2022 Kindle for just $65.
