From their titles to their primary setting being space, people naturally compare Star Trek and Star Wars despite their major philosophical differences. Put simply, Gene Roddenberry's universe is about building the perfect institution. George Lucas's universe, on the other hand, is about how every institution will eventually fail. Yet, since both properties are themselves cultural institutions, Star Wars should hope Star Trek's view is the right one where franchises are concerned. Both are in their "third wave" of new releases, but Star Wars' evolution is more akin to Star Trek: The Next Generation. Part of the reasons these space-based fantasies endure through generations is that, as Luke Skywalker said, they are never "really gone." Kids rewatch the installments they love as they grow up.
Source:https://www.cbr.com/star-wars-next-generation-era/