The long-running Bleach franchise reached its peak in the Soul Society story arc, which is iconic in the eyes of anime fans and helped secure Bleach's position as a "Big Three" anime. The Arrancar saga kept up the momentum with Ichigo's half-other powers and cool villains like Grimmjow and Ulquiorra, but then the Xcution and Thousand-Year Blood Wars arcs arrived, and some problems arose.
Source:https://www.cbr.com/how-bleach-tybw-anime-arc-could-be-better/