The LEGO brand continues to experiment with its product lines as it gauges what its buyers want and which intellectual properties it should move forward with. There's been a recent focus on LEGO sets that will appeal to adults, while still cementing the toy brand among the kids' space with a renewed effort to create original properties such as LEGO Dreamzzz. In the coming years, LEGO won't stop evolving, as they find what works and what doesn't. But there is a scheme among LEGO's plans that has proven itself to be effective and may well be the future.
Source：https://www.cbr.com/lego-ideas-initiative-best-sets/
