After an unprecedented run of success for the Marvel Cinematic Universe, 2023 brought Marvel Studios their first official "box office flops." Even worse, with the lackluster performance of The Marvels at the box office, the MCU may be facing an enthusiasm problem. However, the pace of release since Avengers: Endgame debuted in 2019 has more than doubled. In a disruptive year for the entertainment industry, the solution to the MCU's problem may actually be more physical media releases bundling related projects.
Source：https://www.cbr.com/mcu-financial-troubles-physical-media/
