Fans of action movies traditionally flock to theaters to see the latest entry in the popular genre, as persuasive advertising and word of mouth can lead to a strong box office performance. However, a lack of marketing, promotion, and other associated elements can lead to a promising action movie bombing at the box office. The latter statement is the case for several modern action movies of good quality that fail to find an audience.
Source：https://www.cbr.com/action-movie-box-office-bombs-great-movies/
