One thing that made 2008's Iron Man a strong opening for the Marvel Cinematic Universe is that it focused tightly on the main character's journey from self-absorbed to super-heroic. In the film, Tony is introduced as a self-satisfied weapons manufacturer who glories in the spectacle of the mass destruction made possible by Stark Industries. This means, Tony Stark begins the movie as a rich and reckless man. However, his fortune takes a turn when his convoy is hijacked during a sales trip to Afghanistan.
Source:https://www.cbr.com/iron-man-gulmira-terrorist-scene-message/