Despite the fast-food giant's global domination, fast food mascot Ronald McDonald has all but disappeared. In fact, the iconic clown's absence from marketing was so glaring that McDonald's chief competitor, Burger King, even dunked on it with a short-lived advertising campaign called #LonelyNoMore. So, where has Ronald McDonald gone, and will he ever return?
Source:https://www.cbr.com/why-mcdonalds-retired-ronald-mcdonald-mascot/