Marvel is the biggest pop cultural force of the 21st century, dethroning past champs like Game Of Thrones and Harry Potter. The Marvel Cinematic Universe is a huge part of this, but it also had the benefit of a six-decade headstart for Marvel as a whole. Since the Silver Age of comics, which began in the late '50s, Marvel has been a dominant presence, creating the mainstage for characters like Spider-Man, Wolverine, the Hulk, and the X-Men.
Source：https://www.cbr.com/marvels-comics-lagging-behind-dc-indie-hits/
