In both the Marvel Universe and the Marvel Cinematic Universe, when it came to personality, the Stark family had it in spades. This was best showcased through Robert Downey Jr.'s iconic performance as Tony Stark as he evolved from a playboy into a hero with the responsibility he never lost his charm. The same could be said for Howard Stark, who, even from his time aiding the military in World War II, always did the right thing, even if he was more selfish than his son.
Source：https://www.cbr.com/mcu-howard-stark-howard-hughes-essence/
